My Thesis : “Money-Saving Media Design Project for Youth by The Siam Commercial Bank ”
Money-saving is a national problematic issue in need of attention and concern for an immediate solution. This is because savings not only provides individual stability and social sustainability, but also, minimizes the amount of international loan and dependency losing time opportunity with project developments. Financial independency assures Thailand’s economic growth. As a citizen, our role in assisting this national problem starts simply as providing education and promoting supportive perspective for money-savings. The process begins with awareness for money-savings and integrating the next generation into the loyalty in savings. Creating the incentive for the society especially targeting the age range with a first-jobber salary ready for spending. This target segment growing in the era of capitalism is especially critical to be initially motivated in the values of money-savings.
The Money-Saving Media Design Project for Youth by The Siam Commercial Bank highlights the importance of planning and managing money-savings as a significant life skill. Concerning every life activity, money is an integrated aspect for every procedure. Correct methods and truthful understanding of money-savings is not only for stability and personal wealth, but also for personal happiness and life balance. If life balance is not established, we may become victims of money for life. Career that should have been about self-worth and self-development would become of compensation value. Promotion of the concept for money-savings within youngsters and the general citizen will minimise dependency and foster a stronger national foundation.
Logo Design
I use the can that double meaning is :
1) Can = A tin saving box
2) Can = You can do. / It’s easy.
and easy communication with the coin shape.
► Grid and Unit in logo construction
► Event : landmark
Pop Art Style make more fun
My strategy is Pop Culture, I use Pop Icon to attract the youth.
► Bank box : Souvenir
► Staff shirt
► Segment mood&tone
► Poster for PR
► Poster for PR